Paula B Jewellery is an Australian brand created to inspire and bring joy to women’s everyday lives through affordable yet elevated jewellery and accessories.

Drawing inspiration from the runway and modern street style, Paula B delivers must-have designs that feel both fashion-forward and timeless. With new styles dropping every fortnight, we make it easy to keep your look fresh and on trend.

Our mission is simple: to offer beautifully affordable jewellery and accessories to the world, while continually enhancing the Paula B experience and delighting every customer along the way.

We believe in making luxury accessible without compromising on quality. Every piece is crafted from a solid 925 sterling silver base and finished with premium 18k gold plating for lasting shine, strength, and style.

Unlike many alternatives that rely on brass, gold vermeil, or gold-filled bases—materials that can tarnish quickly or cause irritation—our sterling silver foundation helps prevent skin discoloration and minimizes the risk of allergic reactions.

By combining timeless design with high-quality materials, we ensure jewellery that not only looks beautiful but also feels comfortable and reliable for everyday wear.